A Digital Marketer makes use of virtual channels to reach customers, build brand consciousness, and sell products and services.
Because their position calls for a unique combination of planning, creativity, and strategy, Digital Marketers put on many hats. They have to master a huge range of skills and equipment to live on top of the ever-growing virtual media channels they use to create, install, control, and track campaigns.
The question “What does a Digital Marketer do?” may have many solutions relying at the position, organisation, or stage of your virtual advertising profession.
What do digital marketers do?
A digital marketer’s job is to drive brand awareness and generate leads across digital channels. This means they spend all day creating, posting, or updating content. Manage social media campaigns Work on search engine optimization (SEO), run email marketing campaigns. Or develop paid advertising.
Depending on the company, industry, and role, a day in the life of a digital marketer typically includes:
- Managing social media marketing campaigns
- Working on SEO or search engine marketing (SEM)
- Creating content for blogs, videos, or social media
- Track and analyze campaign performance
Read our guide to becoming a digital marketer in 2025 for tips on starting a career in the field.
Key responsibilities of a digital marketer
Digital marketers generally have some or all of the following responsibilities:
Social media marketing
Social media marketing includes reaching your target audience on platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok. Social media managers are responsible for creating engaging content campaigns and overseeing user interactions. This includes responding to comments and collaborating with influencers…
Want more insights? Please read our article on why digital marketing is a good career.
Inbound marketing
Inbound marketing focuses on your company website’s ability to attract, engage, and convert visitors. This often involves creating thought leadership articles. Post on engaging blogs or other content that ranks well in search engines
This strategy relies on creating high-quality, shareable content that meets users’ needs without being overly promotional. For example, you can learn how to use inbound marketing effectively by enrolling in a digital marketing course on www.inboundmarketing.com. Bangalore
Email marketing
Email marketing is one of the most direct and cost-effective ways to reach your audience. Digital marketers must learn to create compelling email campaigns that:
- Maintain relationships with existing customers
- Share an update or announcement
- Drive engagement and sales
Explore the basics of digital marketing What is a digital marketing course?.
Content Marketing
Inbound marketing relies heavily on content marketing. Digital marketers that specialize in content marketing concentrate on producing interesting material in a variety of formats, including podcasts, blogs, videos, and social media posts; this tactic aids in increasing traffic. Develop a devoted following and raise your SEO rankings.
Digital Marketing Job Roles
The digital marketing field offers a variety of exciting career paths. Here are some popular job roles:
Digital Marketing Specialist
Digital Marketing Specialists oversee content strategy and online campaigns, driving traffic and boosting brand recognition. They also analyze campaign performance and use the latest tools to optimize efforts.
SEO Specialist
SEO Specialists focus on creating content that ranks high on search engines. They research keywords, provide recommendations for content creators, and track the performance of content to improve visibility.
Content Marketing Specialist
A Content Marketing Specialist develops and executes a content strategy to increase traffic and engagement. They work closely with SEO teams to ensure their content ranks well and appeals to the target audience.
For more tips on career progression, check out The Scope of Digital Marketing.
Learn digital marketing with Amaze Institute
If you want to pursue a career in digital marketing, Amaze Institute offers the best digital marketing courses in Bangalore with job placements. Hands-on approaches, live projects, and experienced faculty help you gain the skills you need to succeed.
Frequently asked questions (FAQ).
How much do digital marketing courses in Bangalore cost?
The price of digital marketing courses in Bangalore ranges from ₹25,000 to ₹80,000 depending on the course and institute. Amaze Institute offers cost-effective, value-added training programs.
What are the best digital marketing courses in Bangalore?
Amaze Institute is one of the leading institutes offering digital marketing courses in Bangalore with certificates and job placements.
Are there any digital marketing courses with 100% placements in Bangalore? Yes, Amaze Institute offers job-oriented digital marketing training with job guarantee in Bangalore.
Can I Take Digital Marketing Courses Online in Bangalore?
Absolutely! Amaze Institute offers online digital marketing courses with placements in Bangalore. So that students can learn at their convenience.
How much is the digital marketing salary in Bangalore per month?
Digital marketing salary for freshers per month in Bengaluru ranges from ₹25,000 to ₹40,000. Experienced professionals can earn ₹80,000 or more.
Where is the best place for digital marketing training in Bangalore?
If you are looking for a digital marketing course in Bangalore, Koramangala, Marathahalli or Whitefield Amaze Institute has many courses to suit the location.
What is the best certification for digital marketing?
Certifications from Amaze Institute, Google, HubSpot, and Facebook Blueprint are highly recognized in the industry.
For more detailed insights, explore Top Marketing Management Courses.
What skills do digital marketers need?
Digital marketers need a combination of creative, technical, and analytical skills, including:
- Understand SEO and SEM
- Expertise in social media platforms
- Knowledge of WordPress and other content management systems
- Analytical skills to interpret market data using tools such as Google Analytics.
- Strong written and verbal communication skills.
What role does SEO play in digital marketing?
SEO (Search Engine Optimization) is an important part of digital marketing. This involves optimizing website content to improve visibility in search engines like Google. This includes keyword research (e.g. digital marketing courses in Bangalore) and improving website structure and content to attract traffic. more organic
Learn more about SEO by enrolling in Amaze Institute’s Digital Marketing Course in Bangalore with job placements.
How is social media used in digital marketing?
Social media is used to engage with customers. Share content and create brand awareness Platforms like Facebook, Instagram, LinkedIn, and TikTok are essential tools for creating interactive campaigns and increasing audience engagement.
Explore the role of social media in our article. Scope of digital marketing
What tools do digital marketers use?
Digital marketers use a variety of tools to manage campaigns and analyze performance, such as:
- Google Analytics: To track website traffic and campaign performance.
- Hootsuite: For scheduling and managing social media posts.
- MailChimp: For Email Marketing Campaigns
- SEMrush: For SEO and keyword analysis
- Canva: for creating graphics and scenes
Learn more about how tools are used in marketing by checking out What is Digital Marketing Course?.
What types of companies hire digital marketers?
Digital marketers are in demand in industries such as:
- Ecommerce: To drive sales and website traffic.
- Technology companies: For app promotion and user engagement
- Startups: To build brand awareness on a limited budget.
- Hospitality and Travel: To promote destinations and services.
- Educational Institutions: For courses and marketing programs
How can I start my digital marketing career?
To start a career in digital marketing:
Learn the basics through comprehensive courses like Amaze Institute’s Digital Marketing Training in Bangalore.
- Gain real-world experience through internships or projects.
- Certified in key areas such as SEO, Google Ads, and email marketing.
- Stay up to date on the latest trends and tools.
What are the most common job positions in digital marketing?
Popular roles in digital marketing include:
- Digital marketing expert
- Social media manager
- SEO expert
- Email Marketing Expert
- Content Marketing Manager
- PPC Campaign Manager
Want more insights? Please explore why digital marketing is a good career.
Is digital marketing a good career in 2025?
The most! Digital marketing continues to grow as businesses rely on online channels to reach their target audience. Skilled digital marketers are in high demand. It offers a competitive salary and career opportunities in a variety of industries.
Learn more in our guide to becoming a digital marketer in 2025.
Conclusion
Digital marketing is a versatile and rewarding career path with countless opportunities. Whether you’re interested in SEO, content marketing, social media, or email campaigns, mastering digital marketing skills is essential in today’s job market.
Enroll in Amaze Institute’s digital marketing courses in Bangalore to start your journey in this exciting field. With expert guidance, practical training, and placement support, you’ll be well-equipped to thrive as a Digital Marketer.
Take the leap today and transform your career with Amaze Institute!
